Online Ticketing - A whole concept of the new User Experience mixed with a great UI

For the first time an innovative way to buy tickets online

ROLE

Led the UI/UX process from concept to development, conducting extensive research into the music business. The solution: Digital Concert Tickets.

Brainstorming, workshops, user testing, and research shaped a groundbreaking approach to ticket sales.

VISION

Concert ticketing has lacked innovation in UX/UI for years.
A new AI system was integrated to recognise concert types and enable cross-selling based on user preferences, purchase history, and music taste.

UI/UI, ONE STRATEGY CALLED CX

Experience proved that UI and UX must be unified under the same goals.
CX integrates all business areas, ensuring every detail aligns with business objectives and enhances sales strategies.

TESTING, TESTING, TESTING

Observations, insights, planned research, session preparation, and findings analysis drove improvements.
A new user testing method was implemented—evaluating flows in segments before validating the complete end-to-end experience.

Designed around Digital Concert Tickets

A true solution for multi-content experiences and seamless responsiveness.

THE GOAL

Leverage UX/UI strengths to deliver an outstanding CX.

The Advantages of Extended Digital Concert Tickets
When applied correctly, Digital Concert Tickets enhance user experience across multiple contexts.
The example below illustrates their impact on UI and UX.

Easy to Digest
Digital Concert Tickets structure information for better readability.
Chunked content enhances scannability, reducing cognitive overload and enabling users to explore their interests faster.

Same as Real Concert Tickets
Just like paragraphs group sentences into sections, Digital Concert Tickets unify information, presenting it as a cohesive, structured experience.

EXTENDED TICKETSAccess all content with a single click—without leaving the page.

A faster, more intuitive experience powered by an exquisite UI.

Decisions are simpler with improved Digital Concert Tickets.

No effort needed—shopping carts are built in real-time based on preferences.

BUY YOUR TICKET ON THE HOME PAGE

Just...

- Go to the home page
- Select the type of concert
- Filter by name or city
- Open Digital Concert Tickets instantly
- Choose date and attendees
- Purchase your tickets

Done—in under 30 seconds.

Live the music!

80

Sketches

88

Wireframes

12

Prototypes