IDEA FACTORY
Brand to communicate Creativity,
Workshop Creation, Brainstormings
ROLE:
Creative Direction
Concept
Logo Design
Digital Brand
Branding
TO CREATE A BRAND THAT EMANATES CREATIVITY…
New Ideas
Lateral Thinking
TeamWork
Listening
CHALLENGE
IDEA + FACTORY—two strong words, two powerful concepts.
Each was designed with a distinct style:
IDEA
Creativity, imagination, and brainstorming.
Freedom, colour, and fluidity—unstructured yet inspiring.
FACTORY
Structure, process, and unification.
A solid foundation where ideas take shape and become reality.
RESPONSIVE BRAND
In a time when responsiveness is key,
creating a brand that truly adapts was the priority.
The most common advice for creativity?
"Think outside the box." So that’s exactly what was done.
To push boundaries even further, "What IF?"
became the question that ignited every brainstorming session.
SPONSORED BRAND
Idea Factory was created for Digital Agility,
a brand developed for SMS Management Technology.
The goal was to strike a perfect balance—
ensuring both elements complemented each other rather than competing.
