New Ideas
Lateral Thinking
TeamWork
Listening

IDEA + FACTORY, two strong words, two strong notions.
We decided to separate it and creating different styles for each.

IDEA
Creativity, Imagination, Brainstormings,
Freedom, Colourful, No order.

FACTORY
Base, Solid, Unification, Process.

In a time when responsiveness is key,
we wanted to create a brand that was truly responsive.

The biggest quote people where when asked to be creative
is to “Think outside to the box”. So that is exactly what we did.

What is more, “What IF?”
is one of the best question to star any brainstorming.

Idea Factory was created for ‘Digital Agility’,
a brand that I created for SMS Management Technology.

We made sure we gave a balance between
the two so that they were balanced and not in
competition with each other.