I partnered with the project manager and the Senior designer to uncover insights and translate concepts into features that address customer behaviors and motivations.

We came for a lean approach which emphasised rapid sketching, prototyping, user feedback and design mockups. It allows us created early team‐wide alignment, sparked tons of great ideas and generated a strong sense of ownership across different disciplines within the organisation.

Building trust through transparency, ample opportunities for input at all stages of the project built trust and collaboration to share inspiring ideas and styles which will serve much value beyond this phase.