Advertising Campaigns, Schweppes, Europe

MY ROLE

Providing the Creative Direction, guiding brainstormings, workshops with the stakeholders, and leading a team of designers.


CREATIVE DIRECTION & IDEATION

BRAINSTORMINGS & WORKSHOPS

DESIGN EXECUTION & VALIDATION

THE CHALLENGE

Create the own identity for the new products


Brainstorming with key stakeholders helped us to understand the brand, the new product, and the target.

Several mood boards allowed to identified the perfume objectives and aligned with expectations. Following the key points, We crafted the concepts and creative direction.

UNIQUE FEATURE

Be surprised with Schweppes Premium Mixers


It’s a new Gin & Tonic world. With the help of experts, Schweppes crafted four exceptional tonics. Each one was made with a special purpose, to enhance the aroma of a particular type of gin.