UX Project Checklist - Transport for New South Wales, App.

Competitive Analysis, Data analysis, User feedback, User stories, User flows, Wireframes, Prototypes, User Testing.

Designing for Professionals.

The app was designed for New South Wales professionals, including civil engineers and architects. UX research played a pivotal role, driving the project from inception to completion.

Research revealed that content is the primary focus for users, requiring a minimal, streamlined interface that prioritises clarity and accessibility.

Focused on Data Visualisation

Data visualisation is crucial for the future of transport in NSW, particularly in understanding and shaping the future of rail systems.

With the rise of big data across industries, presenting complex information in a clear, intuitive, and digestible way is essential. The app transforms data sets into meaningful insights, delivering a seamless and engaging user experience.

Transport for New South Wales Web and Tablet App

CUSTOMER INSIGHTS & IDEATION
Partnered with a project manager and lead designer to uncover key user behaviors and motivations, translating research into actionable features that directly addressed user needs.

EXPERIENCE STRATEGY & VISION
Developed sketches, frameworks, and prototypes to define the vision, design principles, and content strategy. This structured approach enabled idea generation, alignment, and informed decision-making.

PLANNING & SCOPE DEFINITION
Collaborated with the project manager to define the product, aligning customer goals with business objectives. Prioritised and negotiated features to maximise impact at launch and beyond.

OVERSIGHT & COORDINATION
Worked closely with developers and project managers to ensure seamless feature implementation, optimising the experience across multiple platform contexts.

LEADERSHIP
Presented design work and strategic insights to executives and senior stakeholders, securing buy-in and aligning teams throughout the project lifecycle.

Year2015Linkwww.transport.nsw.gov.au